When you include one you should include all
Something we all love to see is travel and tourism operators catering for the LGBTQ+ community. Although when businesses target to appeal a specific demographic they must make sure to cover all of the demographic.
Sadly, an incident that occurred last week in Singapore shows a perfect example of how not to use a community as a marketing scheme. The luxury yacht operator actually abandoned plans for LGBTQ+ event after an employee at the company stated that they did not want to target the “trashy transexual kind”
Who are the Royal Albatross Super-yacht
Royal Albatross Superyacht is a luxury yacht company based in Resorts World Sentosa, Singapore. The sort of clientele they attract are people coming for the full luxurious experience, mainly for big occasions such as corporate charters, weddings and other private events, as well as hosting a popular dinner cruise for members of the public.
How one employee’s views can reflect on a company
Although most recently Royal Albatross Superyacht decided to host an exclusive LGBTQ+ dinner cruise called the #LoveIsLove Sail. Working alongside the local LGBTQ+ dating app, Prout, the yacht company asked the people at Prout if they could help promote this event across their social media pages.
Prout abided and they posted information about the special event to their official Facebook and Instagram pages. Although Prout leaked an exchange they had with a Royal Albatross yacht employee on social media yesterday. Upon sharing they stated they would no longer work with Royal Albatross following insensitive messages about what “type” of people it wanted for the event.
“Within 10 mins of our social media and telegram post going public, the company contacted us to ask if there were any “transsexuals” following us,”– Prout posted this on Facebook last week.
We at Proudly do not condone anybody with these ignorant and discriminatory views towards the transgender community. Without the fantastic transgender community Proudly wouldn’t have been possible. We stand in support of how Prout acted and we hope Royal Albatross Superyacht and their employees have learnt and evolved from this experience.
Sadly Prout was not able to see this apology as Royal Albatross have since blocked Prout.
Royal Albatross apologised for what they described as an employee’s “bad choice of words” while reiterating the event is only meant for the “gay and lesbian community.”
The Royal Albatross superyacht founder and CEO Peter L Pela stated that they are looking to provide “diversity training” for staff and will hold an event in the future for all.
Why the LGBTQ+ community must stick together
Thankfully the company acknowledged and reacted accordingly to this discriminatory matter. We at Proudly hope even if the event went ahead that people within the LGBTQ+ community chose not to attend and stand with our transgender community members.
Prout has made another statement thanking the Superyacht company for apologising, realising and acting upon their mistakes.
We believe Royal Albatross once had good intentions for inclusivity ahead of the #LoveIsLove event but like we stated at the beginning of this article, when you target a demographic make sure you include all of us.
We at Proudly stand with and support the inspirational transgender community and we will not tolerate any discriminatory behaviour.
Here is to a more inclusive and accepting culture.